Gray Scale’s Method of Home Measurements and Floor Plans

Ever wonder how we work?  How we measure and create your floor plan?

Our method of measuring is different than most. We don’t promise to be quickly in and quickly out.  Alexis usually averages 45 mins per 2000 s.f. home.   This allows for us to do the majority of the plan while at the property, greatly limiting the chances for mistakes.  And it gives us the opportunity to check and recheck while we are on the premises.

The more open the floor plan, the less time it takes, the more walls or angles, the longer it takes.  We appreciate your referrals for our “Better” and “Best” floor plans to your realtor agent friends.  You are our greatest resource!  At Gray Scale Services, we want to be a Charlotte area realtor’s “go to” source for success.


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Gray Scale Real Estate Photography – Why Is That First Image So Important?


Why is that primary image so important?

Charlotte’s MLS allows for up to 24 images per listing providing blocks for each of those 24 uploads for the listing.  They allow the agent or agency to designate which image of the 24 is the “first” or primary image.

MLS allows for an “unbranded” virtual tour link which can host limitless images in a slideshow format.  But regardless of how many images the agent desires to post, the first one featured reigns supreme.

If a picture is worth a thousand words, then your primary real estate photo is worth two thousand.  With most of our wantabe buyers filters through dozens of new listings for their potential new home daily, we have literally seconds to command their attention nad it best be good.

Gray Scale Services Real Estate Photography gives each and every photo custom editing with special emphasis on the primary image.  Although the agent is given several options for a front or primary image, special attention to detail and color is given to this group.  The image must “pop” from the page to create interest.

Online views create showings, and showing create offers.  It all start with the primary photo.  Call Carol at 704 953-6128 or Alexis or text us today to schedule your next photo shoot in the Charlotte area.

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We Want Your Business – Why Choose Us?

When to comes to professionally measuring your new listing, why work with us?


We are trusted to provide true service and value to our Charlotte realtors with home measuring and professional real estate photography …

MLS SUPRA Access – you no longer have to meet us in your hectic schedule.

Easy On-Line Ordering – select the Measuring and/or Photo Package you need and select the best times to come to the home

Quick Turnaround – Usually next business day for home measurements and floor plan (including photo packages too).  Two business days or less.

Selection of Measuring & Photo Options – Choices!  Including Color Floor Plans and Aerial/Dusk Photographs to enhance your listing

Consistent Quality Product – Consistency is key!  Measures you can rely on and Images you can count on to drive internet traffic to your listing.

FaceBook Posts – Once your listing hits MLS, at your option, we will post your new listing, the address, the price, the floorplan and your your agent contact into  on our Facebook site for easy reposting and sharing

We’re Accessible – by text, email and phone when you need us!

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See Our Interactive Virtual Tour for 1715 Funny Cide Drive MLS # 3350007


See Adrienne Priest’s brand new listing here 


Gray Scale Services just completed the measuring/floor plan AND providing the real estate photography for Adrienne Priest with Berkshire Hathaway/Ballantyne.  What a truly gorgeous home!  As the Virtual Tour unfolds, see the image icons on the floorplan show off in what room the photo was taken.  Or click the gallery of photos to identify which room belongs to a photo.  What a great listing tool!

This home is 1715 Funny Cide Drive in Providence Downs South.  It is MLS #3350007 in Providence Downs South.  For more info contact Adrienne Priest at

Click here as we are pleased to present the Virtual Tour!

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Pricing Revisions

I want to sincerely thank each of my clients for being such loyal and consistent customers.   Your satisfaction is very important to us, and we take pride in maintaining  excellent customer service and superior products.

We just introduced our metro Charlotte real estate photography services.  Beginning February 1, 2018 we will be adjusting our pricing structure with minimal revisions.  Many of our packages will remain the same with only a few adjustments to others.  By adjusting our pricing more accurately, we are able to continue our quick turn around service, expand our team and make room for some great new services coming your way.

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Charlotte Real Estate Photography – The ALL IMPORTANT Entry Shot

Warmth …….. we want to convey warmth and that “welcoming” feeling with the real estate photography of the home’s entrance or foyer.  Often this is one of the first images the agent chooses to place in order of appearance after the exterior front shot of the home or condo in MLS, Zillow and other online portals.

Having the entrance area free of clutter is a huge part of the process.  Any and all lighting in the home that we can have turned on adds to the ambiance of the shot.  Staircases suggest there is a lot more to see.

Have your sellers keep this in mind as they prep for the hour plus of photography – never over look the all importance interior entrance of the home shot as the welcome home photograph. See more on our portfolio page …..

Call today or email us to schedule your next Charlotte area real estate photography  shoot…

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