Zillow Certified Tours Increase Your Zillow Ranking and Online Exposure

This photo is of a home with sweeping driveway approaching a grand gray/blue house, and was taken by a Zillow Certified Photographer at Gray Scale Services.

Gray Scale Services is Zillow certified allowing us to provide our agents and clients both the Zillow Video Walk-through tour and the Zillow 3D Virtual Tour.  The Video Walk-through Tour ($39.95) or the 3D Virtual Tour ($79.95) dramatically increases your Zillow ranking. Thus increasing your listing’s visibility and exposure on Zillow.

Improve your Zillow Ranking with a Video Virtual Walkthrough tour or 3D Virtual tour

“What is a Zillow Certified Photographer? Visit our Zillow Certified Photographer Guidelines for details.”

Attract online buyers to your listing by offering an immersive 3D Home experience to online buyers. These tours are done using Zillow software coupled with a dynamic panoramic camera, which creates an interactive walkthrough allowing the prospect to move from room to room with the tap of a screen or a click of the mouse. See a recent example here of the 3D Virtual Tour.

The Zillow Video Walk-through Tour provides a 2 minute video. The video helps to feature some of the best rooms or features of the home. Zillow moves any listing with either of these tours towards the top of the list on Zillow search pages allowing more exposure to your listing. As a result, allow more publicity for your next listing with the Zillow Video or 3D Virtual Tour & order today! See a recent example of this south Charlotte home here.

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Real Estate Photos Tell The Story – Under Contract Day 1 of Showings!

Image is Everything!  Quality photographs can make or break the number of showings in the first few days.  This home photographed like a dream and as a result, went under contract on the first day of showings!  No wonder.  Lovingly maintained, updated and well lit.

This Factory South loft has stunning South End and uptown city views. The home features soaring ceilings, exposed brick walls, gorgeous hardwood floors, and also breakfast bar in this corner unit loft. The exceptional picture window views of Light Rail, South End and Uptown in this open floor plan. Furthermore, the home has contemporary/metro designed upgraded kitchen and bath. The master suite has a huge walk-in closet plus stunning steam shower with marble heated bathroom floors. Excellent covered parking space just a few short steps to the elevator. This also has a storage unit!   MLS#3502133.  310 Arlington Avenue, #214 listed by Sold On Charlotte Properties.

Gray Scale Services supplied the Zillow walk through tour, the professional home measuring, the MLS Virtual tour and photography which shows why this home did not last long!  Congratulations to buyer and seller!

Quality photographs were taken at Factory South of this beautiful loft studio condo. It was on the market one day before going under contract!

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Gorgeous Renovation – Open House Saturday 1-3!

Gray Scale Services was pleased to provide the professional photographs and the Zillow Video tour for Rob Bilbro’s listing (eXp Realty) at 2327 Barringer Drive (MLS #3495184).

This beautiful turn-key Revolution Park bungalow is within walking distance to the Light Rail and Southend. This is one of the hottest areas in Charlotte and there are many renovations underway in this block (5+ underway or just finished) and the surrounding area. Home has three full bedrooms plus a separate office. You will also love entertaining friends and family in the large and open living area! It features beautiful new flooring, new kitchen with upgraded granite counters, new stainless steel appliances and island.

Master bath has a new walk-in shower and amazing upgraded granite dual sink vanity. Hall bath also has tile tube surround and upgraded quartz top. Side terrace leads to huge backyard which backs up to the greenway so no one will ever build behind you! Furthermore, this home has a New roof, New windows, and mostly New plumbing! You are a short walk to all that Southend has to offer!

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Just What Is Magazine Style Photography and Why Is Important to You …..

Many agents employ a photo service who quickly are in and out of a home and deliver images if not the most stellar quality.  Quality is paramount with Gray Scale.   After all, it’s all about clicks and showing appointment traffic.  We have milliseconds to sway a potential buyer to the beauty of a landscape or room. Read on to learn more on how we can provide you with quality magazine style photography of your listings!

We concentrate on room angles, camera height, professional lighting equipment and the magic of blending to customize each shot in photo software to produce the “have to have” images.  No more blown out windows or over exposed windows.  This is magazine style photography.

Our images strive to show what is outside and bring it in.  Visit our portfolio to learn more about our real estate photography and professional measuring services for the greater Charlotte area.

Most shoots can be arranged quickly to meet your schedule.  We strive to deliver the images the next business day.  We offer virtual tours and You Tube video links for your You Tube channels.  Need to know more?  Call us today at (704) 970-4111.

Magazine Quality Photography - Corner shot overlooking dining room, entryway, kitchen, and living room.


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Experts Weigh In: Whenever Possible, Hire a Professional Listing Photographer

Gray Scale Services provides professional real estate photography in Charlotte NC. In the article below by TheClose.com – note that professionals recommend hiring a professional photographer to photograph your listings whenever possible!

professional real estate photography in Charlotte nc

Reposted article from TheClose.com

(website for and about all things realtor related)

Whenever Possible, Hire a Professional Listing Photographer

We think Sunny Lake Hahn, Partner at 7DS Associates, the most well respected (and trusted) real estate consulting firm in the country explained it best:

“Professional photographers understand the importance of light and how to capture a space at the right time for the highest visual impact. Based on the position of the property, they know if it’s best to shoot at sunrise, sunset, or anywhere in between. They also have the ability to blend the same photo taken with different exposures to create the perfect image.”

Even more in our digital, mobile world professional photographs have the ability to stop the consumer from scrolling through listings. Beautiful images capture attention and get people to click through. Being able to get and keep the consumer’s attention is highly valuable in our instant-gratification world.

We’re A Realtor’s Best Friend – call Gray Scale!

Gray Scale Services provides professional home measurements with floor plans and professional real estate photography in Charlotte NC.  We have next business day delivery for measuring. Furthermore, most of our real estate photography and virtual tour clients area receive their photo shoots back no later than the second business day.  How can we also help you? Check us out at www.ThinkGrayScale.com.

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Professional Photo Images Add Depth, Dimension to Rental Listings

Many rental listings have drab, after-thought photos, because they were taken with a cell phone camera. Today’s buyers and renters largely shop online via websites like Zillow and Realtor.com. As a result, it is essential to have quality photos for the online marketing of your listings!  Let us help book showings of your rentals or listings by having us take photos to highlight your properties! After all, the use of wide angle lenses, proper lighting, skills and expert custom photo processing software makes all the difference in providing quality photos!  Gray Scale Services is pleased to provide professional real estate photographs Charlotte, North Carolina area serving our region’s realtors.

Furthermore, how can we assist you?  Visit our website to also learn more about our professional home measuring services with easy on line ordering.  Serving realtors in the greater Charlotte NC area with media friendly real estate photography –  www.ThinkGrayScale.com

Check out these photographs for T R Lawing‘s recent new 3 BR plus Bonus Room rental listing in Huntington Forest at 10802 Huntington Meadow Lane, MLS 3432692.  If you have any questions on how we can help highlight your property – let us know!

real estate photographs Charlotte

real estate photography in Charlotte nc

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Gorgeous Highgate Home Sotheby’s Listing MLS # 3416070 Sneak Peak

Congrats to Joseph Sibielski with Premier Sotheby’s International Realty for his feature in the Charlotte Observer today for this altogether beautifully crafted home. Joe graciously hired Gray Scale Services to provide the Real Estate Photographs and Measuring services for this gorgeous home.

First of all, this Highgate beauty is graced with hardwoods throughout downstairs. Additionally, enjoy the gorgeous finishes throughout including built-ins, granite, and beautifully crafted moldings.  The large kitchen features a 5 burner gas stove in the center island. The open floor plan is just perfect for entertaining. The master suite is also located downstairs with spacious and beautiful suite. There is a bedroom/office on main floor as well, an ideal location.  Furthermore, the upstairs features a large loft style living area for more entertaining with built-ins.  Finally, there is easy access to shopping just down the street at Waverly. For more information on this listing, check out the listing on Joseph’s website: MLS #3416070.

Visit Joe’s Virtual Tour by clicking here,  which includes the interactive floor plan of this home.   Gray Scale Services provides professional home measuring and magazine style professional real estate photography in the greater Charlotte area.  Gray Scale Services provided the measurements and real estate photographs for Joe’s gorgeous listing at  9004 Pine Laurel Drive.

Real estate photograph of gorgeous dining room of Highgate Resident.

Real Estate Photographs of Highgate Kitchen.

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Gorgeous New Construction Home in Sedgefield MLS# 3405399

Gray Scale Services gladly provided the measurements and professional real estate photography for this home at 677 Marsh Road this summer.

Abby Baker with ProStead Realty has listed this beautifully crafted NEW construction home. The home has a detached garage and is on a desirable corner lot in Sedgefield. Every aspect of this home from the exquisite light fixtures, sweeping staircase, wainscoting, and a gorgeous reclaimed wood fireplace mantle have been meticulously chosen. Even more exciting is the ability to entertain your friends and family with an open floor plan and outdoor space. Most noteworthy is the gorgeous Master Suite includes his/her closets and an impressive bathroom with 2 separate vanities. For more information on this listing, check out the listing on Abby Baker’s website: MLS #3405399.

Above all, let us help you! We provide professional home measuring services and professional real estate photography in the greater Charlotte area. To schedule our real estate measuring services, click here. To also schedule our real estate photography services, click here.

Gray Scale Services Real Estate Photography for 677 Marsh Road Front Exterior View




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2900 s.f. Stunning New Construction in Villa Heights 5 BR 4 BA – Just Listed MLS#3400347


Gray Scale Services is pleased to share our real estate photos and home measuring for this amazing modern farmhouse in Villa Heights.   With 5 bedrooms and 4 full bathrooms, the inviting front porch will welcome you and your friends into the light filled, open living area with 10-foot ceilings, water fall counters and designer lighting. See the over 700 square feet of 4 covered outdoor living spaces including a main level covered patio, 2nd floor covered porch off guest suite and when you want time away from the world just step outside the master suite onto the 2nd floor covered terrace.

Rob Bilbro with EXP Realty’s listing at 2417 Pinckney Avenue, provides stunning site finished hardwoods throughout with amazing tile in the bathrooms. Master suite includes two walk-in closets, a free-standing tub and a huge dual head master shower. The light rail and NODA are just a short walk away and when you need that midnight snack you are just steps away from Amelie’s Bakery.  Click here to see the virtual tour! 

Gray Scale Services provides magazine quality real estate photography and professional home measuring services with floorpans.



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Photos Completed for Walnut Creek new listing – MLS# 3375549


Liza Geraldo with Engel & Volkers Lake Norman listed this immaculate home in Indian Land at 79085 Ridgehaven Road.  Many rooms have been freshly painted in this move in ready home.

This kitchen is a baker/cooks dream with a large island and double wall oven overlooking a large family room with a a fireplace and built in bookcase shelving. The master bath features a shower, a tub, and separate his & her sinks.

Gray Scale Services was pleased to prepare the home with professional real estate photographs.   See MLS #3375549 for more info on this lovely LARGE 5 bedroom 4200 s.f. home.




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