Just What Is Magazine Style Photography and Why Is Important to You …..

Many agents employ a photo service who quickly are in and out of a home and deliver images if not the most stellar quality.  Quality is paramount with Gray Scale.   After all, it’s all about clicks and showing appointment traffic.  We have milliseconds to sway a potential buyer to the beauty of a landscape or room. Read on to learn more on how we can provide you with quality magazine style photography of your listings!

We concentrate on room angles, camera height, professional lighting equipment and the magic of blending to customize each shot in photo software to produce the “have to have” images.  No more blown out windows or over exposed windows.  This is magazine style photography.

Our images strive to show what is outside and bring it in.  Visit our portfolio to learn more about our real estate photography and professional measuring services for the greater Charlotte area.

Most shoots can be arranged quickly to meet your schedule.  We strive to deliver the images the next business day.  We offer virtual tours and You Tube video links for your You Tube channels.  Need to know more?  Call us today at (704) 970-4111.

Magazine Quality Photography - Corner shot overlooking dining room, entryway, kitchen, and living room.


Share this:

Experts Weigh In: Whenever Possible, Hire a Professional Listing Photographer

Gray Scale Services provides professional real estate photography in Charlotte NC. In the article below by TheClose.com – note that professionals recommend hiring a professional photographer to photograph your listings whenever possible!

professional real estate photography in Charlotte nc

Reposted article from TheClose.com

(website for and about all things realtor related)

Whenever Possible, Hire a Professional Listing Photographer

We think Sunny Lake Hahn, Partner at 7DS Associates, the most well respected (and trusted) real estate consulting firm in the country explained it best:

“Professional photographers understand the importance of light and how to capture a space at the right time for the highest visual impact. Based on the position of the property, they know if it’s best to shoot at sunrise, sunset, or anywhere in between. They also have the ability to blend the same photo taken with different exposures to create the perfect image.”

Even more in our digital, mobile world professional photographs have the ability to stop the consumer from scrolling through listings. Beautiful images capture attention and get people to click through. Being able to get and keep the consumer’s attention is highly valuable in our instant-gratification world.

We’re A Realtor’s Best Friend – call Gray Scale!

Gray Scale Services provides professional home measurements with floor plans and professional real estate photography in Charlotte NC.  We have next business day delivery for measuring. Furthermore, most of our real estate photography and virtual tour clients area receive their photo shoots back no later than the second business day.  How can we also help you? Check us out at www.ThinkGrayScale.com.

Share this:

Professional Photo Images Add Depth, Dimension to Rental Listings

Many rental listings have drab, after-thought photos, because they were taken with a cell phone camera. Today’s buyers and renters largely shop online via websites like Zillow and Realtor.com. As a result, it is essential to have quality photos for the online marketing of your listings!  Let us help book showings of your rentals or listings by having us take photos to highlight your properties! After all, the use of wide angle lenses, proper lighting, skills and expert custom photo processing software makes all the difference in providing quality photos!  Gray Scale Services is pleased to provide professional real estate photographs Charlotte, North Carolina area serving our region’s realtors.

Furthermore, how can we assist you?  Visit our website to also learn more about our professional home measuring services with easy on line ordering.  Serving realtors in the greater Charlotte NC area with media friendly real estate photography –  www.ThinkGrayScale.com

Check out these photographs for T R Lawing‘s recent new 3 BR plus Bonus Room rental listing in Huntington Forest at 10802 Huntington Meadow Lane, MLS 3432692.  If you have any questions on how we can help highlight your property – let us know!

real estate photographs Charlotte

real estate photography in Charlotte nc

Share this:

Gorgeous Highgate Home Sotheby’s Listing MLS # 3416070 Sneak Peak

Congrats to Joseph Sibielski with Premier Sotheby’s International Realty for his feature in the Charlotte Observer today for this altogether beautifully crafted home. Joe graciously hired Gray Scale Services to provide the Real Estate Photographs and Measuring services for this gorgeous home.

First of all, this Highgate beauty is graced with hardwoods throughout downstairs. Additionally, enjoy the gorgeous finishes throughout including built-ins, granite, and beautifully crafted moldings.  The large kitchen features a 5 burner gas stove in the center island. The open floor plan is just perfect for entertaining. The master suite is also located downstairs with spacious and beautiful suite. There is a bedroom/office on main floor as well, an ideal location.  Furthermore, the upstairs features a large loft style living area for more entertaining with built-ins.  Finally, there is easy access to shopping just down the street at Waverly. For more information on this listing, check out the listing on Joseph’s website: MLS #3416070.

Visit Joe’s Virtual Tour by clicking here,  which includes the interactive floor plan of this home.   Gray Scale Services provides professional home measuring and magazine style professional real estate photography in the greater Charlotte area.  Gray Scale Services provided the measurements and real estate photographs for Joe’s gorgeous listing at  9004 Pine Laurel Drive.

Real estate photograph of gorgeous dining room of Highgate Resident.

Real Estate Photographs of Highgate Kitchen.

Share this:

Gorgeous New Construction Home in Sedgefield MLS# 3405399

Gray Scale Services gladly provided the measurements and professional real estate photography for this home at 677 Marsh Road this summer.

Abby Baker with ProStead Realty has listed this beautifully crafted NEW construction home. The home has a detached garage and is on a desirable corner lot in Sedgefield. Every aspect of this home from the exquisite light fixtures, sweeping staircase, wainscoting, and a gorgeous reclaimed wood fireplace mantle have been meticulously chosen. Even more exciting is the ability to entertain your friends and family with an open floor plan and outdoor space. Most noteworthy is the gorgeous Master Suite includes his/her closets and an impressive bathroom with 2 separate vanities. For more information on this listing, check out the listing on Abby Baker’s website: MLS #3405399.

Above all, let us help you! We provide professional home measuring services and professional real estate photography in the greater Charlotte area. To schedule our real estate measuring services, click here. To also schedule our real estate photography services, click here.

Gray Scale Services Real Estate Photography for 677 Marsh Road Front Exterior View




Share this:

2900 s.f. Stunning New Construction in Villa Heights 5 BR 4 BA – Just Listed MLS#3400347


Gray Scale Services is pleased to share our real estate photos and home measuring for this amazing modern farmhouse in Villa Heights.   With 5 bedrooms and 4 full bathrooms, the inviting front porch will welcome you and your friends into the light filled, open living area with 10-foot ceilings, water fall counters and designer lighting. See the over 700 square feet of 4 covered outdoor living spaces including a main level covered patio, 2nd floor covered porch off guest suite and when you want time away from the world just step outside the master suite onto the 2nd floor covered terrace.

Rob Bilbro with EXP Realty’s listing at 2417 Pinckney Avenue, provides stunning site finished hardwoods throughout with amazing tile in the bathrooms. Master suite includes two walk-in closets, a free-standing tub and a huge dual head master shower. The light rail and NODA are just a short walk away and when you need that midnight snack you are just steps away from Amelie’s Bakery.  Click here to see the virtual tour! 

Gray Scale Services provides magazine quality real estate photography and professional home measuring services with floorpans.



Share this:

Photos Completed for Walnut Creek new listing – MLS# 3375549


Liza Geraldo with Engel & Volkers Lake Norman listed this immaculate home in Indian Land at 79085 Ridgehaven Road.  Many rooms have been freshly painted in this move in ready home.

This kitchen is a baker/cooks dream with a large island and double wall oven overlooking a large family room with a a fireplace and built in bookcase shelving. The master bath features a shower, a tub, and separate his & her sinks.

Gray Scale Services was pleased to prepare the home with professional real estate photographs.   See MLS #3375549 for more info on this lovely LARGE 5 bedroom 4200 s.f. home.




Share this:

Real Estate Photography Aids Charlotte Rental Listings Too



Our 15 image package is PERFECT for this use!

Many companies and agents take iPhone pictures of their rental listings when marketed.  Dark images with very little curb appeal.

We recently photographed a gorgeous furnished condo. The views out the window were not anything but rooftop so we concentrated on the interior of this 546 s.f. condo.  Kitchens and baths sell houses and rent homes so with that in mind we focused on the finishes in the condo which is in a fantastic convenient location.

Rental homes which use professional photos get more online traffic an produce more showings.

More showings = more opportunities to rent or sell.

Gray Scale Services Real Estate Photography gives each and every photo custom editing with special emphasis on the primary image.  Although the agent is given several options for a front or primary image, special attention to detail and color is given to this group.  The image must “pop” from the page to create interest.

Online views create showings, and showings create offers.  It all starts with the primary photo.  Call, text or email us today to schedule your next photo shoot and/ or home measurement in the Charlotte and surrounding areas.

Share this:

3853 Park South Station Boulevard Showings Begin March 19


Charlene Kaun of Coldwell Banker Residential Brokerage has this new home coming to market for showings beginning Monday March 19.

Beautiful 4-bedroom corner lot single family home in the popular Park South Station neighborhood. The open floor plan and added sun room leading out to a fenced in outdoor space make this setup perfect for entertaining. The kitchen features a large island, beautifully upgraded cabinets, SS appliances and a gas range. This gated, private road community has a direct path to the Little Sugar Creek Greenway and is just minutes from the South Park Mall and Park Road Shopping Center. Resort-style amenities include the pool, clubhouse, fitness center, lawn maintenance and a dog park. Google fiber available.

Gray Scale Services provided the real estate photography and the home measuring on this lovely listing!


Share this:

Presenting New Images for EXP Realty’s New Grabill Drive Listing


Keith Magnuson of EXP Realty just listed this home at 7516 Grabill Drive in the Cresthill University area community and we appreciate his business as his real estate photography vendor and professional Charlotte home measuring choice.  With a dramatic two story great room, the possibilities are endless with this open floorplan.  Large bedrooms, see through shared room fire place and two car garage!  MLS#3355390.  See the tour of Keith’s listing here…


See the Virtual Tour with interactive Floor Plan Here!  Click here to see more!

Share this: