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Why We’re The Best

Home Measuring and Floor Plans

Our Charlotte home measurements are taken in accordance with the Residential Square Footage Guidelines issued by the North Carolina Real Estate Commission. We also stay up-to-date with the guidelines so that you can be assured that the product you are receiving is accurate.

Measurements are taken by hand using a laser measure and immediately input into computer software for precise accuracy on site. All square footage is also calculated in the software so that there is no need to calculate the spaces by hand. Our service is about accurate measurements giving realtors peace of mind and buyers a plan from which to plan and dream about their new home.

Image is Everything!

Experts suggest that 90% of today’s home purchases begin online with many of those on a mobile device or tablet. With merely seconds to get the previewer’s attention and interest, images are more important than ever.

The Virtual Tour is Actually Your Very First Showing

These crucial images online are the real estate agent and homeowner’s first showing, literally.  A quality online presence will separate in a buyer’s mind which homes to ask to see and which ones were not of interest.   Professional photos and a virtual tour can make all the difference to attract showing appointments.

A Realtor’s Expertise + Professional Photography Combined

Our photography division was spear-headed by Carol King with Sold On Charlotte Properties. As a Charlotte area realtor for 16 years with sales in excess of one hundred twenty-five million in her career, she combined her love of real estate with her love of photography.  Prior to her real estate career, she thoroughly enjoyed her retail career as the owner of Charlotte Camera for 15 years.

We Know What Images Can Sell A Home

We know the angles, time of day and lighting put your home it it true best light. We know how to handcraft and enhance each image for the best impression.  We have the “know-how” to present your home ultra pleasing to a buyer’s eye.

Our Service Area

Our service area includes most of Mecklenburg County, Cabarrus County, eastern Gaston County,  NC, and northern York County, SC.

Other area locations are available with an additional travel fee.  These will apply on a case by case basis for homes over 30 minute travel time.

Such fees will be reduced or waived for multiple tour orders or when we can pair with other photoshoots in the nearby vicinity.

MLS Access Available

If agents cannot meet us at the home, we have our own MLS access.  As a service to our real estate agent clients, if you cannot be at the photo session we have MLS access.

Retouched Photos Within Two Business Days

Each individual photo is custom and professionally retouched using a combination of multiple exposures, multiple flash shots, and raw image editing. We use exposure blending techniques to ensure the most attractive images highlighting your home.

Photography Delivery

We attempt to deliver your images from your property’s photography shoot within 2 business days.

Virtual Tours will have a link to:

  • The Client Portal to manage their tour,
  • Download images link
  • Links to access agent branded and unbranded (for MLS and IDX comparable).
  • We provide a link to the gallery displayed with your branding on our web site along with the gallery shoot which is another means to share and enjoy the photos with your clients, their friends and family, etc.

Preparing Your Home

  • We recommend cleaning the home throughly including windows before shooting day.
  • Turn on all lights including lamps, overhead and ceiling fan lighting insuring burned out light bulbs are replaced
  • Turn off all TV’s, computer screens and make all beds Remove personal items from countertops and dressers. Less is more. Clear refrigerators of magnets and photos.
  • Remove dishes from sink. Remove shampoos from showers and tubs, clear bathroom countertops.
  • Open all blinds and curtains. Remove any pets from the home during the shoot along with dog dishes, etc. The more you prepare the better the final image will be.

License Agreement

Gray Scale Services Photography maintains the copyright to all photos.

Real estate agents and homeowners have the right to use of the photos and virtual tour for marketing and/or promotions of the property.  However, they do not have the right to sell or pass along to other professionals (builders, architects, etc.) for commercial use.

Real estate agents may not give or pass along images to other agents who may subsequently list a property.